Why do associations and certifications matter? Because they demonstrate quality and a desire to improve. They also demonstrate an ability to present good work to a body of peers, who confirm a standard of knowledge, professionalism and excellence.
Hiring a "Certified" and "Accredited" professional means that you don't have to take their word for it that they will do a great job for you!
Striving for excellence, Gary gained his first Accreditation with PPOC in 2019, making him an official member. To be accredited with the PPOC, a photographer has to demonstrate that they are capable of delivering above average quality photography. In assessing Accreditation Submissions, judges consider Impact, Creativity, Style, Composition, Presentation, Color Balance, Centre of Interest, Lighting, Subject Matter, Image file quality, Technique and Story Telling. And they don't go easy on you.
Of course the journey is a lifelong one. Before things became "official" as a full time photographer, Gary was involved with wedding photography and videography for many years. He even had a time when he was also the officiant!
Gary has been flying a drone for some time now and holds a proper Canadian UAV (Drone) Pilot Certificate.